Remarkable Results Radio Podcast

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Recorded Live at ASTA 2025, Dutch Silverstein delivers a powerful reframing of how the automotive industry can approach customer interaction—shifting from high-pressure sales tactics to a relationship-first model built on the idea that “People hate to be sold, yet they love to buy. Advocates, Not SalespeopleDutch’s relationship-based shop model stands in stark contrast to transactional sales environments. No Salespeople:Dutch does not employ “salesmen,” he employs “advocates.”Role of an Advocate:Advocates collaborate with customers to understand what they want for their vehicle and their long-term plans, then help design solutions that support those goals.Eliminating Pressure:The shop enforces a strict “no pressure, ever” philosophy. There are no commissions, no sales quotas, no whiteboards, no competitive bonuses—removing any incentive that could create a conflict of interest. The episode also dives into several controversial bu