The Fully Charged Show Podcast

In this week's episode Imogen talks to behavioral economics expert Rory Sutherland who explains why understanding human psychology might be more important than building bigger batteries.  Rory, who founded Ogilvy's behavioral science unit, shares brilliant insights on everything from why we need to "solve for anxiety rather than range" to why giving people rail vouchers might increase car usage (yes, really). This episode is packed with counterintuitive ideas that will change how you think about transport, behavior change, and innovation. 00:00 - Introduction  02:04 - What is behavioral economics?  03:08 - Range anxiety: Solving for anxiety, not range  06:32 - Why speeding barely saves time  10:28 - Transport for Humans: The bus information problem  16:51 - Why 95% of EV drivers never go back  22:37 - Network effects and why behavioral change takes time  28:10 - Travel smarter, don't travel faster  33:25 - Better alternatives to EV grants  38:03 - Removing political heat from EVs  39:30 - The Heathrow Pod: Wh