Barrett Sports Media Podcast

On the 9th episode of Season 2, radio executive turned play by play announcer Dan Mason joins the show to discuss the various stages of his broadcasting career. Dan offers his insights on transitioning from programming to senior management, the rise of the sports format, dealing with controversies, Howard Stern’s exit from terrestrial radio, the merger between CBS and Entercom, Chris Olivero’s emergence as a broadcast executive, the strengths and areas of opportunity for the CBS Sports Radio Network, the market he wishes CBS would’ve launched a sports station in, how to excite ad buyers and local business owners about investing in sports radio brands, why the ratings demo for sports radio should be Men 35-64, talking his way into a play by play opportunity on the CBS Sports Television Network after not having called a game in decades, and why teams would be well served to bring radio executives into their tent to help them gain more dollars from their media partnerships. Given the recent ev