Barrett Sports Media Podcast

The NAB Show took place in Las Vegas a few weeks ago, and one session which created some industry noise was “Today in Podcasting – A Radio Station’s Guide To Metrics, Reach, Distribution and Monetization.” During the session, it was implied that listening times were longer than what had previously been reported by Bridge Ratings’ Podcasting Best Practices – The Study. So where does that leave radio stations who are trying to determine their best plan of attack with their digital audio strategies? Jason offers his thoughts and suggestions. This week’s guest needs no introduction. But we’ll give him one anyway. Ric Bucher has spent twenty five years carving out a highly successful sports media career, including reinventing himself from a writer and beat reporter into a multi-platform sports media personality. He’s enjoyed national stints with ESPN, Bleacher Report and SiriusXM’s Mad Dog Sports Radio, and gained his local sports radio education while w