New Books In Art

Attempting to derive aesthetic systems from natural structures of human cognition, designers looked toward the “savage mind”—a way of thinking they associated with a racialized subaltern. In Savage Mind to Savage Machine: Racial Science and Twentieth-Century Design (U Minnesota Press, 2021), Ginger Nolan uncovers an enduring relationship between “the savage” and the development of technology and its wide-ranging impact on society, including in the fields of architecture and urbanism, the industrial arts, and digital design. Nolan focuses on the relationship between the applied arts and the structuralist social sciences, proposing that the late-nineteenth-century rise of Freudian psychology, ethnology, and structuralist linguistics offered innovations and new opportunities in studying human cognition. She looks at institutions ranging from the Public Industrial Arts School of Philadelphia and the Weimar Bauhaus to the MIT Media Lab and the Centre Mondial Informatique, revealing a persistent theme of twentieth-