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operationally, and financially—is where most practices struggle. A Problem Most Practices Recognize Many practices invest in advanced technology with good intentions—better care, differentiation, growth. Yet months later, the equipment is used inconsistently, reserved for rare cases, or quietly avoided because it disrupts flow. Dr. Brujic explains why this happens so often: Doctors buy equipment to be "cutting edge" without first identifying a real gap in care or existing patient demand. Workflow isn't designed to support consistent use Teams aren't aligned on when or why to use it The result is frustration—for clinicians, staff, and patients.