Twobrainradio

Why do most gyms plateau at 122 members? The answer: leadership.In this episode of "Run a Profitable Gym," Two-Brain CEO Chris Cooper explains how your leadership skills determine whether your gym grows, stalls or shrinks.Your gym will rise to the level of your leadership and fall to the level of your worst staff members. To take your gym to increasingly higher levels, you must evolve as a leader. Chris presents the four phases of leadership for gym owners and lists the skills required to climb the ladder:✅ Founder—Master self-leadership with focus and discipline.✅ Farmer—Build team leadership through clarity and systemized delegation.✅ Tinker—Develop peer leadership by collaborating and mentoring.✅ Chief—Become a better storyteller and improve your ability to create and inspire new leaders.To avoid outpacing your leadership development, Chris recommends you build your gym business plan with 150 members as your first target—not 300. If you try to go big too soon, you'll always slide back to 120