Selling From The Heart Podcast

Cory Scheer is the Founder and CEO of TrustCentric® Consulting, a leadership advisory firm dedicated to putting trust at the core of every organization. With over two decades of experience, Cory specializes in building the Trust Proposition®—a framework designed to uncover hidden gaps and align leadership, culture, and performance.A powerful speaker and trusted advisor to senior teams, Cory helps leaders communicate with clarity and empower their teams to create environments where trust serves as the primary engine for growth.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Cory Scheer to explore the fundamental mechanics of building and sustaining trust in the sales world. Cory shares his deep research into why sales professionals must focus on their "Trust Proposition" before they ever lead with a "Value Proposition".The conversation dives into the practical building blocks of trustworthiness, competency, problem-solving, and authentic care, and h