Omni Talk

In this Omni Talk Retail episode, recorded live from NRF 2026 in New York, Emily Erusha-Hilleque, SVP of Private Brands at Macy’s and an OmniStar of 2025, joins Anne Mezzenga and Chris Walton to discuss how private brands are becoming a core growth driver for modern retailers. Emily shares how Macy’s is evolving its private brand portfolio to meet the needs of a multi generational, value conscious customer while delivering inspiration, quality, and relevance at scale. From filling white space across the brand matrix to launching new brands and elevating existing ones, this conversation explores what it takes to build private brands customers truly buy into. The discussion also covers how Macy’s is using collaborations and experiential retail to create cultural moments, including the recent Inc. partnership with Christian Siriano, as well as how AI is supporting storytelling, personalization, and basket growth across Macy’s private brand ecosystem. Key Topics covered: • Why private brands are central to Ma