Twobrainradio

If you put all your clients on podiums and celebrate their achievements, they'll stay longer and you'll earn more. Today on “Run a Profitable Gym,” Chris Cooper breaks down the in-house competition he’s refined over 15 years: the Intramural Open. The four-week event can be run completely on its own or combined with the CrossFit Games Open.Two-Brain's signature fun competition is a win for everyone: Clients get podium moments they can’t get anywhere else, and gym owners see measurable improvements in retention and average revenue per member. Plus, Coop has added a special bring-a-friend workout that's an A+ marketing opportunity.From setup logistics to post-competition revenue boosters, Coop lays out the exact steps for running a successful team competition in your gym. You’ll even learn how to offer pre-event programs and specialty clinics to generate additional revenue before the competition begins.Chris also shares survival tips to avoid burnout and refresh the open if you've run th