New Books In Popular Culture

“You are correct: something is seriously wrong.” So begins Attensity: A Manifesto of the Attention Liberation Movement (Crown, 2026) written by members of the friends of attention collective. That something is that our attention, and it is being captured and commodified by corporate entities that see our attention as a precious resource, perhaps as fundamental as water, that can be mined and extracted. This new process of extraction, called human fracking by the collective, is not simply a timewaster, with every minute introducing another tiktok video to scroll through. Rather our attention should be understood as a fundamental aspect of what makes us human, and expression of our humanity and of our love and attention to others. Faced with the daily loss of more and more of our shared humanity, the Friends of Attention are appealing for an awakening, a collective reclamation of our attention from the frackers. Attensity is a clarion call that sees collective solidarity as the means by which we can be a bulw