The Membership Guys Podcast - Practical Advice For Membership Website Owners

In this episode, I get on my soapbox about one of the most persistent myths in the membership world: the idea that scarcity marketing and closed-door enrollment are absolutely necessary to grow a successful membership.I break down why this notion is misleading, how it can harm your business in the long run, and why good marketing should never rely on manipulative gimmicks.I share real-world examples, challenge some of the loudest voices in the space, and lay out the facts so you can make the best decision for your membership business.In this episode:Do you really need scarcity or closed-door enrollment to sell and grow a membership?What are the long-term consequences of relying on scarcity tactics for membership sales?When (if ever) does a closed-door model actually make strategic sense for a membership business?How can you create genuine urgency and attract committed members without resorting to manipulative marketing gimmicks?Thank You For ListeningI really appreciate you choosing us and for supporting the