Am/pm Podcast: How To Sell Private Label Products On Amazon Fba With Manny Coats

Bradley Sutton shares Cerebro tactics to find sales-driving Amazon keywords, track ranking history, and uncover Amazon relevancy signals in this Part 1 Amazon Keyword Research Masterclass.   If you’ve ever wondered which keywords are actually driving sales on Amazon, this Amazon Keyword Research Masterclass Episode is for you. In Part 1 of this two-part series, Bradley Sutton walks through the fundamentals of Amazon keyword research in 2026 and why keywords still matter for discoverability, both for Amazon search and the AI tools shoppers now use along the way.   This episode is centered on Helium 10’s Cerebro, a reverse-ASIN tool that lets you see exactly what keywords a product is showing up for; organically, through ads, and through Amazon’s own relevance signals. Bradley explains how to quickly filter down to the terms most likely producing revenue, then demonstrates how to identify where competitors are winning and where you’re missing opportunities.   You’ll also learn how to “time travel” with Cerebro’