Omni Talk

Recorded live at FMI 2026 from the Simbe booth, Omni Talk Retail interviewed with Lei Duran, SVP at Lowes Foods, to discuss how a regional grocer is redefining what it means to compete through experience, culture, and guest centricity. In this conversation, Lei shares her career journey across Walmart, agencies, and retail strategy roles, and why she ultimately chose grocery as the most powerful place to build lasting brand preference. She explains how Lowes Foods is blending food, entertainment, and community to create destinations customers are willing to drive past competitors for. The discussion also explores how marketing at Lowes Foods goes beyond campaigns, evolving into a true business transformation strategy that connects data, personalization, in store experience, and long term growth. Key Topics Covered: - Creating grocery experiences rooted in culture, community, and entertainment - How Lowes Foods differentiates through in store moments and human connection - Using guest data and personalizati