Omni Talk

In this Omni Talk Retail interview, recorded live from FMI 2026 in San Diego at the Simbe booth, Chris Walton and Anne Mezzenga speak with Bruce Burrows, former CIO of Loblaw and Sobeys and current Strategic Advisor at Simbe, about how technology, AI, and shelf intelligence are reshaping grocery retail. Bruce shares his perspective on why retailers should focus on being great retailers, not software developers, and how the buy versus build debate is evolving in an era of AI and private LLMs. The conversation explores where grocery sits on the maturity curve for connected stores, why in store execution is becoming table stakes, and how retailers can use data to drive better decisions across merchandising, supply chain, and store operations. Bruce also outlines a practical crawl, walk, run framework for adopting shelf intelligence, starting with fixing out of stocks and pricing issues, then moving toward smarter merchandising, supply chain integration, and new monetization opportunities. The discussion touche