Omni Talk

In this Omni Talk Retail interview, recorded live from FMI 2026 at the Simbe booth, Chris Walton and Anne Mezzenga speak with Brad Bogolea, Co-founder and CEO of Simbe, about how shelf intelligence is reshaping store execution and why real-time visibility inside the store is becoming essential for retailers. Brad shares the thinking behind Simbe’s newly announced Tally 4.0, the company’s fourth-generation autonomous inventory robot, and how advancements in battery life, edge compute, and optical sensing are unlocking more frequent store coverage and faster time to value. He explains how real-time shelf data is evolving into predictive intelligence that supports merchandising, replenishment, and forecasting decisions across the retail enterprise. The conversation also explores why shelf intelligence is foundational in an increasingly agentic and AI-driven retail environment, how retailers across geographies are prioritizing physical store data, and what Simbe’s first decade has revealed about building long-t