Omni Talk

In this Omni Talk Retail interview, recorded live from FMI 2026 at the Simbe booth, Chris Walton and Anne Mezzenga speak with Julian Mintz, VP of Sales at Albertsons Media Collective, about how retail media is evolving and what brands are looking for next. Julian shares how Albertsons Media Collective is leveraging national scale, local banner strength, and true omnichannel reach to help brands connect with shoppers from the couch all the way to checkout. The conversation explores why in store media is moving into the spotlight, how measurement and closed loop attribution are shaping brand confidence, and what it takes to align media, merchandising, and promotion into a single strategy. Julian also discusses how Albertsons works with CPG partners to break down silos between traditional media, shopper marketing, and retail media, and why education and internal collaboration are critical to driving unit sales and long term growth. Key Topics Covered - What differentiates Albertsons Media Collective in a crow