Omni Talk

In this Omni Talk Retail interview, recorded live from FMI 2026 at the Simbe booth, Chris Walton and Anne Mezzenga sit down with Brian Monahan, SVP of Albertsons Media Collective, to discuss how retail media is evolving and why in store media is emerging as the next major growth frontier. Brian shares his background across Walmart, Pinterest, Dentsu, and now Albertsons, and explains why retail media is far from a bubble. The conversation explores how first party data, authenticated shoppers, and trip based insights are reshaping how brands measure performance and drive growth across grocery retail. The discussion also dives into Albertsons Media Collective approach to collective growth, the competitive realities of operating as a challenger retail media network, and why local banner equity creates differentiated value for brand partners. Brian outlines why in store media represents the third leg of the retail media stool and how connecting the shopper journey from couch to checkout will define the next phas