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In this episode, Meghan dives into the heart of the Equestrian Travel Association (ETA), tracing its journey from a big idea to a refined mission focused on ethics, credibility, and horse welfare. While the goal has always been to support outfitters and ranches, the ETA is getting more intentional about quality over quantity, prioritizing honest business practices and exceptional experiences. It’s a candid look at why professional standards and thoughtful curation matter in the world of travel, setting the stage for what’s to come this year on Galloping Getaways. If you're passionate about doing equestrian travel the right way, this conversation is the perfect place to start. Listen in...HORSES IN THE MORNING Episode 3873 – Show Notes & Links:Host: Meghan Brady of the Equestrian Travel AssociationPresenting Sponsor: Equestrian Travel Association | Facebook | InstagramGuest: Glenn the GeekTime Stamps:00:58 - ETA mission, standards, and updates02:23 - Glenn joins, ETA direction03:40 - Move from big directo