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In a world of constant digital inundation, attention has become the new "scarce water in the desert". This episode explores how to reclaim that focus by looking at the intersection of high-stakes Hollywood storytelling and the science of optimal experience. Host Mike Palmer is joined by Steven Puri, founder and CEO of The Sukha Company. Before building tools for deep work, Puri was a senior executive at major motion picture studios, overseeing production on blockbusters like Independence Day and Braveheart, and managing franchises like Die Hard and Wolverine. He shares how the same rigorous focus required to produce massive films can be applied to modern productivity through the concept of Flow—a state popularized by psychologist Mihaly Csikszentmihalyi. The conversation delves into the "tug of war" for our attention, where trillion-dollar companies utilize behavioral psychology to keep us distracted. Puri breaks down actionable strategies to push past "human slop" and rote activity, moving instead toward m