Copywriters Podcast

We’re really at a crisis point for a lot of marketers. It’s not just that ads keep getting more expensive. It’s that it just gets harder and harder to get and keep prospects’ attention. And with everything being engineered and optimized by AI and CRO, stuff ends up looking more and more the same. And that only works against you. You know you need to stand out–but how? Well, the best way to get and keep attention is, and always has been, a story. But how long is a story? I mean, a Hero’s Journey story can take hours. And even the type of compact tales I introduced in my book The Persuasion Story Code can take two to three minutes. That’s not very long, but at a time of shrinking attention spans, it’s still too long. Now, you can try using outrageous hooks. But in addition to shrinking attention spans, you’re also fighting against rising levels of skepticism and outright distrust. If you say something that gets attention but just isn’t believable, you’re still sunk. So, what would be ideal to solve