Twobrainradio

Feb. 13, 2026, is Two-Brain’s 10th anniversary—a full decade of solving every problem in the gym business.In this special episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper tells the complete story of how Two-Brain Business became the biggest mentorship practice in the fitness industry.The journey started long before 2016. In 2005, Chris opened his first gym, and by 2008, he was broke, running two struggling locations and looking for part-time jobs in the newspaper. He couldn’t find a single example of someone making a real living as a gym owner.Then he found a mentor outside the fitness industry and started translating business lessons into gym-specific tactics. He published his first blog post on June 9, 2009, as a “love letter to future Chris”—sharing exactly what worked and what didn’t.By 2012, gym owners were flying him to Fort Lauderdale to speak. He self-published his first book, “Two-Brain Business,” which went on to sell 26,000 copies, becoming the bestselling fitness business book of