Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

On his napkin, Greg Tebbutt wrote just one word: Change. No diagrams. No frameworks. No arrows pointing to quadrants. Just one word. And yet, in many ways, it may be the most relevant word of 2026. Greg Tebbutt is a seasoned global marketing leader who has worked across more than 60 brands over two decades — including Adidas, Coca-Cola, Microsoft, and Volkswagen. He currently co-founded Fixer (fixer.global), a business built around accelerating clarity and creative decision-making in a world where culture shifts by the hour. But long before Greg led global brands through massive pivots, he faced change in the most personal way possible. At 17 years old, Greg was in a devastating motorbike accident. He spent two and a half weeks in ICU and seven months recovering in hospital. Doctors told him he would never play sport again. He was lying flat on his back. Nothing had changed physically. And yet everything changed. When Change Feels Like a Loss When I asked Greg why he chose the word "change," he didn't hesitat