The Boom Boom Performance Podcast

What happens when three friends in a group text decide to turn a shared passion for fatherhood into a business? You get Dad Gang, a brand that started with just $250 and has since sold over $30 million in hats. In this episode, I’m joined by co-founders Bart and EJ to pull back the curtain on one of the most inspiring entrepreneurship stories I’ve heard in years.We dive deep into the "origin story" of Dad Gang—from selling out their first 100 hats in 36 hours to building a community of over 14,000 dads who support each other through the "forever marathon" of parenting. Bart and EJ open up about the hard transitions they made, including the moment EJ realized his daughter needed his presence more than his paycheck, leading him to resign from a 15-year career with no backup plan.In this episode, we discuss:- The Power of the Niche: Why they ditched "corny" dad gear to create a streetwear-inspired brand for the modern father.- Operational Excellence vs. Marketing Magic: How staying