Ready. Aim. Empire.

What happens when you take something wildly popular—Pilates—and intentionally redesign it to attract even more people? Rapid growth, big revenue—and an entirely new format.  Grab real-life insights and inspo with Michael Ramsey, the co-founder and CEO of STRONG Pilates, in Episode 710: The Pilates Journal Expo with Lise Kuecker and Michael Ramsey.* Break the mold: fuse Pilates, strength and cardio for novelty and interest Broaden the appeal: market to men and athletes seeking performance Take on tech: use screens, feedback and AI to increase customer lifetime value  Always be striving: recast issues as opportunities; commit to continual improvement Choose wisely: carefully select sales-minded operators and passionate instructors  STRONG Pilates is a case study on impressively scaling a modern brand without losing clarity, quality or control. Episode 710 is a must-listen for ambitious studio owners. Follow Michael on Instagram at @ramslegit.  *Recorded live at The Pilates Journal Expo. The Pilates