Duct Tape Marketing

What if play isn't a distraction from productivity—but a powerful driver of innovation, creativity, and stronger teams? In this episode, John Jantsch talks with Piera Gelardi, co-founder of Refinery29 and author of The Playful Way, about how a playful mindset helps leaders unlock better ideas, build resilient workplace culture, and encourage experimentation without fear of failure. Gelardi shares practical ways to integrate play into meetings, marketing, and everyday collaboration so teams think more creatively and adapt faster to change. Learn how workplace playfulness can improve team performance, strengthen engagement, and become a lasting advantage for modern organizations. Today we discussed: 00:00 Piera Gelardi and The Playful Way 02:15 Science of Play at Work 03:59 Play Archetypes at Work 06:19 Playful Leadership Exercises 11:22 Building Refinery29 Through Play 12:43 Play in Company Culture 18:08 Reclaiming Play as Adults Rate, Review, & Follow If you liked this episode, please rate and review the