Trending In Education

When the house is on fire, you don't want to be reading the manual for the first time. On this episode of Trending in Education, Mike Palmer sits down with Jeff Hunt, the founder of Legend Labs and a professor at the University of Texas, to discuss the high-stakes world of crisis communication in higher education . Jeff brings a unique perspective shaped by 18 years at a global firm and a career spent managing issues across the world, from Seoul to London . His deep dive into higher education began with the reputational recovery of Penn State after the Jerry Sandusky crisis, a "trial by fire" that revealed how techniques from global world crises could be adapted to the university setting . In an era of hyper-connectivity and a "nanosecond news cycle," Jeff argues that the old ways of managing a narrative are gone . He breaks down his book, Brand Under Fire, and a new playbook centered on five core principles: Authenticity, Transparency, Speed, Agility, and Creativity . We explore how leaders can move from a