Digital, New Tech & Brand Strategy - Minterdial.com

In this episode, Minter Dial welcomes AI creative technologist and community builder Rebecca Rowntree, whose journey bridges advertising, technology, and the world of creative collaboration. Rebecca Rowntree shares her experiences founding Get Shit Done, a thriving WhatsApp-based creative community, and explains how her background as a bilingual creative director informs her approach to culture-driven campaigns for leading brands like Nike, PlayStation, and Kellogg's. The conversation unfolds into Rebecca Rowntree’s work with AI assistants, revealing practical ways for individuals and businesses to build proprietary tools that reflect their personality, values, and empathy. She highlights the importance of human-centered prompting in AI, demystifies memory and context in large language models, and champions diversity in the tech space—especially the crucial need for women’s voices in shaping the future of AI. Minter Dial and Rebecca Rowntree also explore the ethical complexities of emotionally resonant adve