Leveraging Thought Leadership With Peter Winick

What if your book was never meant to make money on the shelf, but to make money in the business? In this episode of Leveraging Thought Leadership, Peter Winick talks with Lucy McCarraher, co-founder of Rethink Press, founder of the Business Book Awards, and author of 17 books, about what business books are really for. Lucy makes a clear case that for entrepreneurs, consultants, and experts, a book is not just a product. It is a growth tool. It builds authority. It attracts ideal clients. And it opens doors that traditional marketing cannot. Lucy breaks down the core shift in publishing. In the old model, publishers decided which books made it to market and success was measured in copies sold. In today's environment, that model no longer serves every expert. Lucy explains why the smartest business authors are not writing to win shelf space. They are writing to win trust, create demand, and move prospects toward deeper engagement. The conversation goes deep into Lucy's practical framework for business author