Office Talk With Annette Stepanian

One of the biggest challenges I’ve heard from some of you is finding clients and closing sales. When I have a question about sales, my mind goes directly to Maria Bayer - a sales coach for creatives.  So I invited her on the show to pick her sales brain for this episode of the Office Talk podcast.  Drawing from her sales experience in Corporate America, Maria now coaches creatives on how to book clients quickly and for more money. And she’s sharing some of her top tips with us in this episode. WHAT YOU'LL LEARN IN THIS EPISODE The flaw in the traditional “ideal client” exercise and how to attract the “right client” instead How to determine when to change your contract at your client’s request and when to hold your ground The questions to ask your potential clients to reveal what matters most to them and how to use that information to  sell more purposefully Why you should avoid email when closing a sale and what to do instead How to get your client to see your value and gain trust Who should be included in t