Office Talk With Annette Stepanian

In this episode of Office Talk, I got a chance to chat with Shanna Skidmore, a business strategist and financial coach for creative entrepreneurs. I could definitely relate to Shanna, whose primary business goal is to simplify the seemingly daunting task of finance for her clients and set them up with the basic financial knowledge they need to take their businesses to the next level. For most creatives, finance and law can appear so overwhelming, but as Shanna shares with us, there are very few things you need to know, and once you know them, you’ll find it’s really not as complicated as you’d imagine. WHAT YOU'LL LEARN IN THIS EPISODE The most common pitfalls that Shanna sees creative entrepreneurs making and how to avoid them How to calculate pricing based on profit and what to do if your prices are higher than you think clients are willing to pay How time-tracking saved Shanna’s business, plus her favorite app for time-tracking Why knowing the purpose of your business is essential to its success Why Shann