Maekan

  Listen to the story here and see the accompanying photos at MAEKAN.com for the best experience. Since our talk last year on his Trillicon Valley initiative, Jason Mayden is writing the next chapter of his narrative centered on building the next generation of resilient and capable youth. His new brand Super Heroic makes kids sneakers for now, but it’s not a sneaker company. Instead, it’s a brand focused on the concept of "play" and its essential role in helping shape the lives of kids. On his 112th trip through China for factory visits, we came along for the ride as we caught up with Jason as he talked about the next generation of sneaker wearers. Narration by