Dear Art Producer

Mara has been in the business for almost 15 years, both in advertising and publishing; she now consults with photographers on how to get noticed in crowded markets.   Key Takeaways [1:07] Heather introduces Mara and asks her guest to talk about who she is, where she came from, and how she found her way into art production. [9:24] From PR to photography to advertising, Mara’s breadth of experience enables her to think creatively, communicate information precisely, and problem-solve, which seem to be the underlying qualities that are needed in the industry! [10:50] Budget sharing is usually dictated by the clients, but sometimes, the art production budget is only a small part of a much larger budget which can still be ill-defined, making it hard to share. [12:05] Heather touches on the difficulties of not having a budget when dealing with new people whose idea of “enough money” may not be as accurate as they believe! [14:03] Heather asks if there have been noticeable changes in the levels of experience vs. work