Dear Art Producer

Jason does things differently; as a Senior Integrated Producer, he gets to touch both broadcast and print. Tune in for some interesting insights from someone who routinely bridges the gap.   Key Takeaways [:31] Heather introduces Jason Lau and asks her guest to talk about who he is, where he is from, and how he found his way into art production. [6:25] Jason talks about how he created his own position at TBWA\CHIAT\DAY and brought order to some interactive legal aspects. [7:25] From building his own role, Jason touches on what he does today, and how has it evolved along with the changing industry into something different from traditional art production. [14:30] Heather and Jason talk about the combination of the broadcast and print production roles, and the language and process barriers that arise when trying to communicate with both sides. [16:30] Integrated content isn’t just about shooting motion and a few pictures on the side for social accounts, it’s massive and requires a multi-talented, trustworthy sto