Dear Art Producer

010: Clarissa Garrett at RPA in Los Angeles

Informações:

Sinopsis

Clarissa is an Art Producer with a wealth of experience to share and she does it in a smooth jazzy voice! Tune in for interesting insights on transparency in relationships, the evolving relationship with clients, the future of advertising and the importance of giving a voice to diversity.   Key Takeaways [:30] Heather introduces Clarissa Garrett and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [3:41] Does her Jazz singing career have any effect on Clarissa’s advertising career? [5:20] Clarissa touches on the fact that creatives are asking for more helpful input from her and her team, and some of the reasons why that may be. [6:35] What is the process like for solving the creative briefs with Clarissa’s team? [7:36] Emails or paper? The storylines and aesthetics are how to grab Clarissa’s attention. Sourcebooks are not her thing, but she has an extensive bookmarking system for rep groups! [10:36] Instagram has become a go-to, and influencers are som