Dear Art Producer

Started as an art producer in New York at Kirshenbaum before she worked at Deutsch and David & Goliath in LA and freelance. What does Cara think about all these changes happening? Is Instagram important? How about motion? And, is working on car accounts different?   Key Takeaways [:30] Heather introduces Cara Nieto and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [5:31] Cara talks about how change is a source of motivation but of the changes she has seen in the industry in the past 19 years, shrinking time has to be the most challenging. [9:13] Heather asks if, in her different agencies, Cara has looked more for photographers who do motion as well. [12:10] If a client doesn’t have a specific motion plan, what are some things a photographer can provide to make their offer more valuable. [14:20] Does Cara have solid budgets when she approaches photographers, how are they built and does she share them? [19:20] Heather and Cara discuss the importan