Dear Art Producer

014: Justine Barnes, RPA Santa Monica

Informações:

Sinopsis

Justine Barnes shares her 12 years of industry experience with some very actionable tips on websites, email blasts, and bidding, as well as the importance of honesty in relationships and organizations.   Key Takeaways [:31] Heather introduces Justine Barnes and asks her guest to talk about who she is, where she came from, and how she found her way into art production. [6:58] Justine talks about how long she has been doing art production for and if she would see herself doing anything else. [7:43] Justine and Heather talk about the changes in the industry and Justine touches on what her department has done, in terms of remaining relevant, including opening a gallery for showcasing artwork and “art talks.” [11:06] Getting Justine’s attention can come through printed promos, especially if you put a unique, even collaborative twist on your work. [17:24] Marketing to Justine and her agency: Have a solid website — clean, user-friendly, fast loading, easy to navigate, thumbnails, skip the intrusive features like au