Dear Art Producer

Today’s episode is one of the few ones Heather has tackled with an art producer on the client’s side of things!   Key Takeaways [:31] Heather introduces Jody and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [7:50] Jodi dives in deeper into her role at Starbucks and highlights the differences between working for a brand and working in an agency. [11:27] Starbucks does use advertising agencies and a lot of the work that shows up outside of the stores come from partner agencies. [13:16] Jodi does find that work flows freakishly fast on the in-house side, but it does lead to expectations becoming more and more intense. [16:26] The main way of grabbing Jodi’s attention is through her network — the agents and reps she knows, but she does recommend that the bulk of a photographer’s focus be on digital presence: Instagram, website, emails, and links, etc. [22:31] In terms of motion, some education still needs to occur internally with regard to photographer