Dear Art Producer

Liz Miller Gershfeld brings 20 years of experience to the conversation; she started in journalism and caught the production bug. Today, she shares a treasure trove of tips and best practices.   Key Takeaways [:31] Heather introduces Liz and asks her guest to talk about who she is, where she is from, how she found her way into art production, and what important skills are required for this line of work. [7:36] Art production includes so much more production than it did at the time it was called art buying, Liz touches on the paramount importance of flexibility in an industry where change is the norm. [9:25] There used to be a quantity minded media model that had a digital cadence — daily, weekly, or monthly social media updates for which content is required — but this is changing and some studies suggest that consumer attention is more focused on quality assets rather than quantity: we may see a return to the hero image! But all of this requires a lot of buyer education. [13:12] Some clients think in terms of