Market In Motion Podcast For Financial Advisors

Industry veteran discusses the benefits of digital marketing, and why advisors can’t afford to avoid it anymore As FMG Suite’s VP of Business Development who has served financial advisors for more than 25 years, Greg Woodbury has gained unique insight into how advisors think about marketing – or rather, how they don’t think about it. In this episode, Greg joins our host Mike Woods to discuss why advisors who wish to remain competitive must stop making marketing an afterthought. Incorporating social media, email, and relationship building using digital marketing is critical to keep advisors relevant in the digital age. Advisors, assistants, and marketing managers should tune in for actionable insights, including: Which digital marketing tactics advisors can implement easily and quickly Tips to leverage social media to deepen relationships today Why advisors need to focus on building relationships—not just SEO—in order to gain new clients   While acknowledging that financial advisors are not marketers, this epi