The Oyster With Lauren Kress

Magazines 2.0 and overcoming the branded content "backlash" - Paul Merrill, Editor in Chief at Bauer Media

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Sinopsis

Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Paul Merrill is the Editor in chief at Bauer Media where he oversees 14 magazine titles, among them Take 5, which has been voted Magazine of the Year for the past three years.  In this episode we discuss the limitations of Facebook and Google for brands that are seeking deeper engagement with their audiences and the big shift the magazine industry has undergone to keep up with advertisers' needs. Find out more about the integrated solutions Bauer can offer at baueradvertising.com.au