The Oyster With Lauren Kress

What do business owners need to think about to get their 1st customer through the door?  When you start out as a business owner, sales and lead generation can be particularly daunting.  One of the big problems I see with entrepreneurs who are new to sales is that they think that in order to be a "good" sales person they need to push their product or service onto people.  This is a common misconception of what sales is - what sales is really about is finding the people who need your help - and then talking to them about how you think you might be a good fit for what their needing.  When we've talked about marketing where talking about making sure that your product or service meets the need of your target audience.   When we talk about sales we need to think about how we deal with real prospective customers to make sure their specific needs are met. A good salesperson will work out how what your business does fits with what your prospective customer needs.