Dear Art Producer

Shari Goetz comes on the podcast today to talk about what being a freelance Art Producer means in today’s advertising market and she shares important tips on how to be hired back by an agency. Key Takeaways [:31] Heather introduces Shari and asks her guest to talk about who she is, where she is from, how she found her way into art production, and how much technological evolution and industry changes have shaped the way we work and the kind of work she does today. [6:13] Shari shares that the relationship with the client today is very different: there is a lot more client contact and they want a lot of assets and material for all sorts of usages with more and more limited budgets. So, an important part of her job today is communication to establish priorities. [8:05] Heather and Shari touch on greay areas in terms of roles and responsibilities that were created by this new client proximity which the client accounts people used to take on. [12:34] Heather emphasizes the importance of communication and prioritiz