Dear Art Producer

Jodi Miller has been in the industry since she was 19 years old. This breadth of experience has been serving her with Pharmaceutical contracts and now she uses her skills to produce shopper marketing.   In this episode, she shares actionable tips for photographers without reps, what to do with SAG projects and what the most important thing she teaches to her mentees.   Key Takeaways [:31] Heather introduces Jodi Miller and invites her to explain what shopper marketing is and to touch on what her career path has been like. [3:15] Jodi and Heather exchange on the importance of mentoring in this field. [5:25] Jodi shares what the biggest thing is that she tries to teach in this business — and why everyone needs to fail at it to understand truly. [9:25] When it comes to change, the most obvious one to Jodi has been the reduction of budgets coupled with bigger asks in smaller time frames. She also touches on how to handle clients who have too small budgets and too little timing. [14:52] Jodi’s a little bit old sch