Dear Art Producer

038: Michael Bilbrey, Senior Production Consultant at Leo Burnett

Informações:

Sinopsis

Mike Bilbrey has been with Leo Burnett for 28 years; he comes on the show today to share an enormous wealth of experience and share his tips and advice on subjects ranging from bidding to ideal website maintenance. Tune in for an in-depth discussion with Mike, the unflappable industry veteran!   Key Takeaways [:32] Heather introduces Michael Bilbrey and asks him to share the story of how he made his way into the advertising industry. [7:02] Leo Burnett was taken over by a holding company; Mike shares how it affected the company — knowing that once you’re a Burnetter you’re always a Burnetter! [8:43] Mike shares something surprising about himself, and what it taught him that he uses in his career, he also touches on what it takes to be a good producer. [14:17] Leo Burnett wrote the book on bidding — and they wrote it well — Mike and Heather dive into the details of the firm bid process. [26:17] Email blasts are a great way to keep in touch with Mike, and he explains how to time them appropriately. He speaks to