Saunders & Cash

S2 E14 Turning Cheesecake into a Business

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Sinopsis

How do you take a trusted family recipe for wonderful, melt-in-your mouth cheesecake and turn it in to a full time business you are passionate about?  Learn how as we talk with the CEO of Wichita Cheesecake Company and 2019 visionary award winner for entrepreneur of the year, Mark Daniels.  Mark talks about how he can to the Wichita area on active duty in the United States Air Force. Liked the area so much, he stayed and earned a BA degree in business from Wichita State, where he took advantage of the programs to develop an entrepreneurial business and started forming his business plan.  The company is 100% bootstrapped with their own savings and they have taken a planned approach of building up, testing the market, watching demand and marketing with local events and the good recommendations of their customers.  Wichita Cheesecake Company is a premier family owned bakery based in Wichita, Kansas devoted to delivering a high-quality dessert that is decadent and delicious each and every time.  From a small dinn