Dear Art Producer

048: Hannah Soto, CEO Grey House Productions (recorded pre CV-19)

Informações:

Sinopsis

Hannah is Founder and CEO of Grey House Productions, a very value-driven human-centric company, she comes on the show to share an enormous wealth of information on the business as it unfolds in a production house.   Key Takeaways [:30] Heather introduces Hannah and asks her to share how she made her way from studying photography to founding Grey House Productions [6:11] Hannah explains how she keeps it all together — business and life — and it’s all about the team! But she also touches on the automation aspects that Grey House has been integrating to streamline operations. [8:21] Salsa dancing as a follower will help you turn off your ‘Type A’ personality for a while! [9:43] Clients come from three main avenues and Hannah details all of the ways brands come to work with the Grey House team. [11:37] Brands are getting smarter about creating and diversifying their shorter-lived content, and this may explain the increase in brand-direct work found at production houses. [12:37] Heather shares her perspective on t