Dear Art Producer

045: Jean Wolff, Visual Consultant, Art Producer Specialist and Senior Integrated Producer

Informações:

Sinopsis

Jean joins the show to talk about the changes she is seeing in the industry today — it used to be called the business, back in the day. Tune in for a free-flowing conversation on the evolution of advertising, from the advent of influencer marketing to increasingly complex NDA’s.   Key Takeaways [:30] Heather introduces Jean and asks her to share the story of how she made her way into such an interesting title! From Ogilvy to Tiffany to Ritz by way of Robert Mapplethorpe and Annie Liebowitz, Jean collaborated with a long string of creative pearls. [5:52] Jean speaks to the evolving ethos of the advertising industry as well as what she understands as being the biggest change in the business: consolidation and holding companies. [9:02] Having been at the forefront of the digital revolution in the industry, Jean can speak to the increasing speed at which changes are occurring. [12:13] Jean recounts the advent of influencers. [14:49] Now that Jean is consulting, the changes continue still with the clients being mo