Underdog Empowerment

Of all the sexy marketing tactics and “life hacks” out there that promise to work like a charm, how many can back up the claim? In fact, just like anything else you build up brick by brick, the exceptional business and the life you’re looking for start with some self-awareness, a discerning eye for the people around you, and intentional, consistent lifestyle tweaks that work.   Nic Peterson is a perfect example. Having spent years of his life homeless, but with a relentless hunger for learning, Nic found a way to combine his skills in fitness with the things he was being taught by those around him, and went on to build and grow multiple (incredibly successful) businesses based on a desire to connect with and learn from the best around. These days, Nic helps entrepreneurs and business owners grow, scale, and connect with others while staying aligned with who they are.   On this episode of the Underdog Empowerment podcast, Zach and Nic get into the value of working with clients who practice what they pr