Blackbaud K-12's Get Connected Podcast

Competition to stand out online is fierce — the importance for schools to articulate their value and demonstrate fit is paramount when marketing to prospective families. Given you have 7-8 seconds to capture the user’s attention, is it ok to overwhelm prospective families with information that may not be relevant to their admission journey? In episode 34 of Blackbaud K-12’s Get Connected Podcast, Emily Cretella from Cursive Content Marketing joins me to answer some of these questions and talk about the evolution of the school website.